The Neumont logo mark was inspired by the close relationship between humans and technology. The fusion of the organism and the machine. Analog meets digital.
For authenticity, only students were used for models.
Custom modular wall units allowed for easy updating and different tiles for events.
Every printed communication was carefully orchestrated for consistency.
Neumont invested in a premium viewbook, complete with an anti-static tech mylar bag for shipping.
Neumont’s Comic-Con booth hosted gaming tourneys and facilitated dissemination of marketing materials.
Down-to-earth, user-friendly language with a bit of snark made Neumont approachable and engaging.
SOFTWARE
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Maxon Cinema 4D
CREDIT
Client: Neumont University
Management: Ned Levine, Isabella Porter, Patrick Newey
Marketing team: Patrick Newey, Krista Smith, Rob Duane
Creative Direction: Matt Maxwell
Brand Strategy: Matt Maxwell
Art Direction and Design: Matt Maxwell
3D Modeling and Rendering: Matt Maxwell
Copywriting: Matt Maxwell
Photography: Matt Maxwell
Digital Printing and Signage: Alphagraphics Sandy
Offset printing and finishing: Sun Print Solutions
NOTES
I worked for Neumont University for about 12 years as their Executive Creative Director on retainer. This client stands out as one of the best outcomes of my life’s work. I’ll always be indebted to the incredible marketing team, supportive management, and extremely capable cohorts of students as the years went by.